B2B Content Marketing for Enterprise Software

As an enterprise software company, you may feel that B2B content marketing is far removed from your process of selling software. But if you wish to increase brand awareness, revenue, and ROI for your enterprise software, then you need to invest in a solid content marketing strategy. 

A well-defined B2B content strategy is the best way to drive organic search traffic and attract qualified leads to your website.

B2B Content Strategy

Creating high-quality content for your B2B software buyer’s journey is essential. We drive results for your lead generation, sales nurturing, inbound and account-based marketing.

We create sales and thought leadership content for each stage of your buyer’s journey, including:

  • Awareness content
  • Consideration content
  • Conversion content

Building Brand Awareness

Engaging B2B content feeds your social media channels and raises your profile as a thought leader, building brand awareness and increasing credibility.

Lead Generation

B2B content marketing is an effective way to generate leads for your enterprise software. A strong content strategy helps your sales team engage your prospects effectively, hold effective conversations, and close more sales.

Search Engine Optimisation

Search engine algorithms favour well-written and informative content when deciding which pages to rank in their database.

Account-Based Marketing (ABM) / Inbound Marketing

Content fuels your account-based marketing and inbound sales funnels. We’ll help you plan, create, distribute, and nurture new opportunities for your enterprise software.


What is B2B content marketing?

B2B (business-to-business) marketing is any strategy which a business employs to market its products or services to another business. B2B sales cycles are typically longer than B2C (business-to-consumer) sales cycles. 

In B2B content marketing, a business seeks to create and distribute content that raises brand awareness, generates leads, and boosts sales. Common forms of B2B content include blogs, white papers, email newsletters, and infographics. 

Why is B2B content marketing important?

B2B content marketing is an effective way for enterprise software brands to connect with their prospects and customers. It helps them build trust, establish authority, and generate leads.

What’s the difference between B2C and B2B content marketing?

The main difference between B2C and B2B content marketing is that the former focuses on consumers while the latter focuses on business customers. Both types of content marketing are important for businesses, but they each require different approaches.

What are the benefits of B2B content marketing?

B2B content marketing helps enterprise software companies build trust with their target market. When you consistently create high-quality content for your market, they’ll associate your software with the solution to their problems and feel like they know, like, and trust you. This means they’ll be more likely to buy your solution and refer you to others.

How does B2B content marketing work?

B2B content marketing works when enterprise software companies create valuable information for their customers, and then share it with them through various channels such as email, social media, etc. The goal is to provide useful information that your target audience finds interesting and relevant. This helps build trust between you and your audience.

Crucially, B2B content marketing helps educate your audience more than push your sales messages. You offer useful solutions to their problems, building a powerful connection with them.

How does B2B content help generate more leads?  

Your prospects can easily find you through a variety of channels, such as organic search, social media marketing, email marketing, referrals, and offline events. Very often, these channels lead your prospects to some form of content that relates to their interests.

The primary goal of B2B content is to increase the visibility of your website in the search engines. Search engine optimised content is one of the most cost-effective ways to generate leads for your enterprise software — In fact, 57% of B2B marketers have stated that SEO has generated more leads for them than any other marketing channel.

Also, quality content raises your profile on social media platforms, helps develop your brand voice, and builds trust with your audience.

What is a B2B content marketing consultant?

A B2B content marketing consultant helps businesses create valuable content for their audiences. They help clients understand how to use content to attract new customers and retain existing ones. They work with your brand to create a strategy based on your needs. This may include content audits, content calendars, keyword research, SEO content, sales copy, publishing, monitoring, and reporting.

What does a B2B content marketing consultant do?

A [B2B content marketing consultant] creates content for businesses who want to attract or retain customers. The primary goal of B2B content is to provide valuable information about the company’s products and services. A B2B content marketing consultant creates articles, infographics, and other types of content to help businesses grow.

What are some effective B2B content formats?

  • Blogs are an important part of any B2B content strategy. Business blogs allow marketers to reach out to their audience and provide them with valuable information. 
  • Case studies help you create unique content that stands out from others in your market. You can use them to gain authority in your industry. 
  • Newsletters are effective ways to reach out to people who want to hear about your B2B software. You should consider what type of newsletters you send out and how often.
  • Checklists and templates are great ways to help your audience. Your audience will always appreciate freebies, especially if they’re useful. 

Other types of B2B content include videos, podcasts, and webinars. B2B content is an effective way of promoting your enterprise software. It provides you with a range of benefits, including increased traffic, better conversions and more sales.

Why hire a B2B content marketing consultant?

Hiring a B2B content marketing consultant is important for two reasons: first, they know how to create great content that attracts customers. Second, they understand what works best for each industry. A content marketer knows how to write articles, blog posts, white papers, e-books, infographics, webinars, and other types of content. They also know which channels work best for each type of content.


  • You won’t need to focus on content creation which, because it requires skill and experience, translates into higher costs.
  • A B2B marketing consultant keeps up with the latest trends and can add a fresh perspective to your in-house marketing efforts.

Ready to start your next B2B content project?