B2B Content Creation, Strategy, and Marketing for ERP Software

Create engaging, insightful and impactful content that helps your sales teams deliver

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B2B Tech Content

As an ERP software company, you may feel that content marketing is far removed from your process of selling software. But if you wish to increase brand awareness, revenue, and ROI for your enterprise software, then you need to invest in a solid content marketing strategy.

•ERP software companies are increasingly turning to B2B content to raise awareness, generate leads, and increase sales.

•We draft long-form content and copy that fuel your multichannel, inbound, and account-based marketing strategies. Through research, knowledge, and data we unlock the story behind your ERP software.

•We write engaging web pages, blogs, emails, newsletters, case studies, white papers, and more for every stage of your software buyer’s journey.

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A well-defined content strategy is the best way to drive organic search traffic and attract qualified leads to your website.

🚀Increase Awareness

Engaging content feeds your social media channels and raises your profile as a thought leader:

  • Build brand awareness.
  • Increase credibility.
  • Get more sales.

🚀Search Engine Optimisation

Search engines love well-written and informative content. We write keyword-rich copy that informs the search engines and engages your readers.

🚀Account-Based Marketing

B2B content fuels your account-based marketing and inbound sales funnels. We’ll help you plan, create, distribute, and nurture new opportunities for your enterprise software.

🚀Increase B2B Software Sales

We write persuasive B2B copy — such as presentations, case studies, and telemarketing scripts — that helps your sales teams close more deals.

🎯B2B Demand Generation

Demand generation is one of the most important aspects of any marketing campaign. It’s what makes or breaks your sales funnels. It’s also one of the most challenging aspects of marketing because it requires a deep knowledge of your buyer personas, software, and industry.

A lot of your copy should be focused on the early stages of the buying process. This includes copy that helps your buyers recognise problems and start thinking about solutions.

We write B2B copy and content for social media, SEO web pages, blog posts and more that establishes your software brand as a trusted source of information and a thought leader in your industry.

🎯B2B Content Strategy

Creating high-quality content for your B2B software buyer’s journey is essential. We drive results for your lead generation, sales nurturing, inbound and account-based marketing strategies.

We create sales and thought leadership content for each stage of your buyer’s journey, including:

  • Awareness content
  • Consideration content
  • Conversion content

🎯B2B Lead Generation

B2B copy that’s in high demand is content targeted at potential buyers. This includes long-form content, such as white papers and short-form content, like newsletters. We write B2B lead generation copy that includes targeted information about your software for your top and middle-of-funnel buyers.


B2B Content Marketing

What is B2B content marketing?

B2B (business-to-business) marketing is any strategy which a business employs to market its products or services to another business. B2B sales cycles are typically longer than B2C (business-to-consumer) sales cycles. 

In B2B content marketing, a business seeks to create and distribute content that increases brand awareness, generates leads, and boosts sales. Common forms of B2B content include blogs, white papers, email newsletters, and infographics

What’s the difference between B2C and B2B content marketing?

The main difference between B2C and B2B content marketing is that the former focuses on consumers while the latter focuses on business customers. Both types of content marketing are important for businesses, but they each require different approaches.

What are the benefits of B2B content marketing?

B2B content marketing helps ERP software companies build trust with their target market. When you consistently create high-quality content for your market, they’ll associate your software with the solution to their problems and feel like they know, like, and trust you. This means they’ll be more likely to buy your solution and recommend you to their network.

How does B2B content marketing work?

B2B content marketing works when ERP software companies create valuable information for their customers, and then share it with them through various channels such as email and social media. The goal is to provide useful information that your target audience finds interesting and relevant. This helps build trust between you and your audience.

Crucially, B2B content marketing helps educate your audience more than push your sales messages. You offer useful solutions to their problems, building a powerful connection with them.

How does B2B content help you generate leads?

The primary goal of content marketing is to increase the visibility of your website in the search engines such as Google. Search engine optimisation (SEO) is one of the most cost-effective ways to generate leads for your ERP software. In fact, 57% of B2B marketers have stated that SEO has generated more leads for them than any other marketing initiative.

Moreover, quality content raises your profile on social media platforms, helps you develop your unique brand voice, and builds trust with your target audience.

What are some effective B2B content formats?
  • Blogs are an important part of any B2B content strategy. Business blogs allow marketers to reach out to their audience and provide them with valuable information. 
  • Case studies help you create unique, customer-focused content that stands out from others in your market. You can use them to gain authority in your industry. 
  • Newsletters are effective ways to reach out to people who want to hear about your B2B software. You should consider what type of newsletters you send out and how often.
  • Checklists and templates are great ways to help your audience. Your audience will always appreciate freebies, especially if they’re useful. 

Other types of B2B content include videos, podcasts, and webinars. B2B content is an effective way of promoting your ERP software. It provides you with a range of benefits, including increased traffic, better conversions and more sales.

What is a B2B content marketing consultant?

A B2B content marketing consultant helps businesses create valuable content for their audiences. They help clients understand how to use content to attract new customers and retain existing ones. They work with your brand to create a strategy based on your needs. This may include content audits, content calendars, keyword research, SEO content, sales copy, publishing, monitoring, and reporting.

Why hire a B2B content marketing consultant?

Hiring a B2B content marketing consultant is important for two reasons: First, they know how to create great content that attracts customers. Second, they understand what works best for each industry. A content marketer knows how to create articles, blog posts, white papers, e-books, infographics, webinars, and other types of content. They also know which channels work best for each type of content.


  • You won’t need to focus on content creation which, because it requires skill and experience, means higher costs.
  • A B2B marketing consultant keeps up with the latest trends and can add a fresh perspective to your in-house marketing efforts.

B2B Copywriting

What is B2B Copywriting?

B2B copywriting is writing for businesses that sell goods or services to other businesses. The principal goal of B2B copywriting should be to persuade readers to purchase from you. If you want to connect with other businesses, you need to understand how they think, what motivates them, and what makes them tick.

What is a B2B technology copywriter?

A B2B technology writer creates content and copy for technology firms who sell their products to other businesses. They often write about new trends in enterprise technologies, such as cloud computing, IoT, big data, blockchain, and artificial intelligence. A good B2B technology writer can explain complex topics in plain English.

What’s the difference between a B2B copywriter and a B2C copywriter?

B2B copywriters emphasise facts, logic and conciseness when selling to businesses. This is in contrast to their B2C counterparts, who emphasise emotions when writing copy. 

What makes good B2B copywriting?

Good B2B copywriting should be concise, clear, and persuasive. The best way to write effective B2B copy is to use the language of your audience. A good B2B copywriter writes in a conversational tone, avoids unfamiliar words, while always ensuring they highlight the benefits of a product or service to their client’s audience. B2B buyers like to see relevant advice and insights in an easy-to-read format.

What are the types of B2B copywriting?

B2B copywriting takes a variety of forms, including:

  • Long-form copy such as white papers, case studies, e-books, and technical documents.
  • Short-form copy such as blog posts, social media posts, and newsletters.
  • Sales copy such as sales pages and promotional emails.

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