B2B Copywriting for Enterprise Software

Enterprise software companies are increasingly turning to B2B copywriting to raise awareness, generate leads, and increase sales. We write engaging web pages, blogs, emails, newsletters, case studies, white papers, and other copy for every stage of your software buyer’s journey. 

Specialising in B2B technology, we draft long-form content and copy that drive your multichannel, inbound, and account-based marketing strategies. Through research, knowledge, data, and insight, we unlock the stories behind your enterprise software.

B2B Demand Generation 

Demand generation is one of the most important aspects of any marketing campaign. It’s what makes or breaks your sales funnel.

It’s also one of the most challenging parts of marketing because it requires a deep knowledge of your buyer personas, software, and industry.

A lot of your copy should be focused on the early stages of the buying process. This includes copy that helps your buyers recognise problems and start thinking about solutions.

We write B2B copy for social media, SEO web pages, blog posts and other content that helps your software brand establish itself as a trusted source of information and a thought leader in your industry.

B2B Lead Generation

Another kind of B2B copy that’s in high demand is content targeted at potential buyers. This includes long-form content, such as white papers and short-form content, like newsletters. We write B2B lead generation copy that includes targeted information about your software for your middle-of-the-funnel buyers.

Increase B2B Software Sales

We write persuasive B2B copy — such as presentations, case studies, and telemarketing scripts — that helps your sales teams close more deals. 


What Is B2B copywriting?

B2B copywriting is writing for businesses that sell goods or services to other businesses. The principal goal of B2B copywriting should be to persuade readers to purchase from you. If you want to connect with other businesses, you need to understand how they think, what motivates them, and what makes them tick.

Who writes B2B copy?

B2B copywriters write for businesses that sell goods and services to other businesses. They create sales letters, brochures, websites, and other materials that help potential customers learn about the company’s products and services.

What are the benefits of B2B copywriting?

B2B copywriting helps businesses communicate effectively with other businesses. The main benefit of B2B copywriting is that it allows businesses to reach out to potential customers who are interested in what they offer. This type of copywriting also increases sales conversions.

What are the types of B2B copywriting?

B2B copywriting takes a multitude of forms, including:

  • Long-form content such as white papers, case studies, e-books, and technical documents
  • Short-form content such as blog posts, social media posts, and newsletters
  • Sales copy such as sales pages and promotional emails

What is a B2B technology copywriter?

A B2B technology writer creates content and copy for technology firms who sell their products to other businesses. They often write about new trends in enterprise technologies, such as cloud computing, IoT, big data, blockchain, and artificial intelligence. A good B2B technology writer can explain complex concepts in plain English.

What’s the difference between a B2B copywriter and a B2C copywriter?

B2B copywriters target decision makers in small and large organisations that may have a need for a company’s products or services. B2B copywriters emphasise facts, logic and conciseness when selling to businesses. This is in contrast to their B2C counterparts, who emphasise emotions when writing copy. 

What makes good B2B copywriting? 

Good B2B copywriting should be concise, clear, and persuasive. The best way to write effective B2B copy is to use the language of your audience. A good B2B copywriter writes in a conversational tone, avoids unfamiliar words, while always ensuring they highlight the benefits of a product or service to their client’s audience. B2B buyers like to see relevant advice and insights in a digestible format.

Which industries do you write for?

Because of my technical training, I specialise in writing copy for enterprise software companies. This includes companies operating in digital transformation, cloud computing, blockchain computing, and artificial intelligence. 

What copywriting services do you provide?

A large proportion of content requirements in enterprise software revolve around thought leadership content. For this reason, I focus on long-form content, such as articles and white papers. However, because a well-structured multichannel marketing strategy typically requires multiple forms of content — such as emails and blog posts — I also write supporting copy to drive demand.

What if I’d like to revise my copy?

That’s fine. I don’t impose revision limits; I like to revise the copy as we go. This way we can work collaboratively towards achieving the end result. As we get to understand each other, you’ll find you need fewer revisions. In any event, I always aim to get a good grasp of the brief before I write. In many cases, this avoids the need for revisions. 

Who owns the copyright to the work?

Once I’ve received your payment, you’ll own all copyright to the work. We cover this in the terms you sign at the start of the project.

How much do you charge?

I charge professional copywriting fees that are in line with industry standards. As each client’s requirements are unique, I charge accordingly. You can, however, review my fee schedule online for guidance.

If you are a first time client, I will also require a 50% deposit before starting work on your project. Once we’ve completed the project  — and you’re satisfied with your copy — I’ll issue an invoice for payment within 7 days. I accept payment by bank transfer in Sterling or Euros.

Ready to start your next B2B copywriting project?