B2B Tech Content That Converts

Elevate your brand, generate leads, and delight your prospects at every step of your sales funnel

Business Portrait of William Alldred, B2B Technology Writer
William Alldred, B2B Copywriter

Finding a skilled B2B technology writer is challenging. Luckily, you’re in the right place.

•I’ve spent over a decade working for enterprise technology companies in marketing, sales, and business development. I’ve learnt that technology marketing is all about providing the right solution, to the right prospect, at the right time.

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If you’re looking for a skilled Tech Copywriter to help fuel your sales funnels then,


🚀Digital-First

I’m always mindful of the reader experience when producing tech copy. My words are adapted for:

  • Blogs
  • SEO
  • Websites
  • White papers
  • Emails
  • Press Releases

And more…

🚀Remote Collaboration

Outstanding communication skills make for successful remote collaborations. I employ a variety of tools to maximise collaboration, including:

  • Google Meet, Zoom, Teams
  • Google Workspace, Office 365
  • Project Management Apps

And more…

🚀Copywriting Principles

I combine big picture thinking with meticulous attention to detail. I produce high-quality copy in response to a brief. I adhere to:

  • Brand guidelines
  • Headline and body copy principles
  • FK scores
  • Plagiarism guidelines

And more…

🚀Values

I work with B2B tech companies in the U.K., the U.S., Europe, and further afield that strive for thought leadership in digital transformation.


📌Accredited Copywriter

Logo of the Professional Writers' Alliance

I combine a Physics degree from Imperial College, London with impeccable writing skills acquired from the American Writers and Artists Institute. I take pleasure in lifelong learning and continuing professional development.


📌Writing Samples

You may have come here looking for a U.K. based copywriter. If you’re looking for a copywriter with an above average understanding of technology — combined with impeccable writing skills — then you’re in the right place.

You can find examples of my technology writing below:

Soft Robotics and Its Power to Fuel to Space Missions
Cobalt Robotics, the only machine learning startup to replace security guard posts with autonomous robots around the world, announced today a new technology partnership .…
Soft Robotics and Its Power to Fuel to Space Missions
Cobalt Robotics, the only machine learning startup to replace security guard posts with autonomous robots around the world, announced today a new technology partnership .…
Using Wearable Sensors to Enhance COVID-19 Vaccine Safety
In a first-of-a-kind study, Israeli scientists have shown how PPG sensors can be used to demonstrate the safety of COVID vaccines.
Using Wearable Sensors to Enhance COVID-19 Vaccine Safety
In a first-of-a-kind study, Israeli scientists have shown how PPG sensors can be used to demonstrate the safety of COVID vaccines.
Lightwave-Driven Electron Microscope Probes Atom-Sized Graphene Nanoribbons
A team of researchers at Michigan State University have utilized lightwave-driven terahertz scanning tunneling microscopy and spectroscopy to probe 7-atom-wide armchair graphene nanoribbons (7-AGNRs) at ultralow heights. They have uncovered…
Lightwave-Driven Electron Microscope Probes Atom-Sized Graphene Nanoribbons
A team of researchers at Michigan State University have utilized lightwave-driven terahertz scanning tunneling microscopy and spectroscopy to probe 7-atom-wide armchair graphene nanoribbons (7-AGNRs) at ultralow heights. They have uncovered…

Since I do not have the permission to show samples from previous clients here, I won’t. However, I may be able to share relevant examples on a case-by-case basis. So feel free to reach out to me and let’s talk…


📌FAQs

Which copywriting services do you provide?

B2B technology content revolves around thought leadership. For this reason, I focus on long-form content, such as articles and white papers. However, because a well-structured multichannel marketing strategy requires multiple forms of content, I also write supporting copy such as emails, ads, and press releases to drive demand.

What if I’d like to revise my copy?

That’s fine. I don’t impose hard revision limits; I prefer to work collaboratively with you and your team towards achieving the desired result. The more we get to know each other, the fewer revisions you’ll need.  

Who owns the copyright to the work?

Once I’ve received your payment, you own all copyright to the work. We’ll agree this in the terms at the start of the project.

How much do you charge?

I charge professional copywriting fees that are in line with industry standards. As your requirements are unique, I charge accordingly. You can, however, review my fee schedule online for guidance.

If you are a first time client, I will also require a 50% deposit before starting work on your project. Once we’ve completed the project — and you’re satisfied with your copy — I’ll issue an invoice for payment within 7 days. I accept payment by bank transfer in Sterling, Euros, or Dollars.


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